Brand loyalty – an off-the-cuff joint.

Every manufacturer hopes to produce the next big thing. They all want the product that takes off while keeping consumers committed only to the original, leaving them to eschew knockoffs as unworthy. We’ve more chances at brand loyalty these days because branding is now a way of life for nearly everyone. We curate ourselves every bit as carefully as Laboutin. Our social media and public … Continue reading Brand loyalty – an off-the-cuff joint.

A pea-sized amount and overconsumption.

Do you read the back of your shampoo? Do you check the instructions on your facewash, niacinamide serum, and conditioner? Do you tick “yes” on the Terms & Conditions when you know damn well you haven’t read them? We always think we know more than we know. I rarely read the product instructions. They get a quick skim when they arrive at my well-stocked doorstep … Continue reading A pea-sized amount and overconsumption.

Let’s go shopping – fun with depression.

I’m not writing much these days beyond keyboard warrior entries on Twitter. A level of rage helps there and depression keeps my angry close to the surface. It’s good that depression combines anger with a diminished ability to control oneself. I enjoy the way I blow up my life when I’m depressed. But I miss writing. I miss having a routine. I miss feeling like … Continue reading Let’s go shopping – fun with depression.